Facebook Ad Mistakes #1: Neglecting Video As A Marketing Method

Updated: Oct 26, 2020

Facebook is a giant social media platform on the web, with over 2.45 billion users worldwide. Before running ads on this social media channel, it is imperative to check whether you are making any mistakes.

One of the major Facebook advertising mistakes is neglecting the video as a marketing method. Video marketing has become another buzzword nowadays. Here are some video marketing statistics that will blow your mind:

● More than 4 billion video views take place on Facebook every day.

● The cost of Facebook video ads is 10% of the cost of carousel or single image ads.

● 47% of the total campaign value of a Facebook video ad is created in under three seconds.

● Facebook captured 24.5% of all video ad spending in the US in 2018.

● 500 million viewers watch 100 million hours of video content on Facebook daily.

From the above statistics, you can get understand the importance of video marketing on Facebook.

To find out what type of content performs the best for Facebook ads, Hubspot conducted research. It tested one of the videos with a blog post meta-image. In this research, the video outperformed the image. The video got 20% more clicks than that of the image.

In a nutshell, when video ads are used correctly on Facebook, they can perform nicely. Before running the ad campaign, you need to make sure your video is eye-catchy and engaging.

Even though video ads can be very engaging and enhance marketing, many marketers still focus on image ads. It may be because making images is less costly and less time consuming than videos.

Anyway, if you are considering video content, here are some essential practices you can implement to get the most out of your Facebook video ads:

Grab attention early

With your video, try to grab attention as early as possible. When you don’t deliver relevant information right away and keep it for the video’s later part, grabbing your audience’s attention can be difficult. In short, you need to deliver your message as quickly as possible; otherwise, people will click away.

Keep it short

You don’t want to make longer videos for your Facebook ad campaign. According to the data by Wistia, it found that people watch more than 80% of a video shorter than 30 seconds. There was also research done between 30-seconds and 6-seconds video ads. It concluded that 6-second ads delivered an 11% increase in estimated ad recall, a 12% increase in return on ad spend, and a 271% increase in video completion rate.

Focus on branding

Branding is something through which people are more likely to remember your business. In a meta-analysis of video marketing data, it found that Facebook consumers were 23% more likely to remember which brand made a video ad.

Write a catchy title and engaging description

Your Facebook ad title and its description also play a critical role. With a catchy title and description, you can keep your audience interacted with your video ad.

In short, if you want to get the most out of your FB ad campaign, it is advisable to make use of short and engaging videos.

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