Another mistake digital marketers often make when running Facebook ads is not using Facebook Pixels. If you are running Facebook ads for your business without Facebook pixel, you will be missing out a lot. With the correct use of Facebook Pixel, you can actually enhance the effectiveness of your ad campaign. Let’s understand what actually is it?
What is Facebook Pixel?
The Facebook pixel is an analytics tool through which you can measure your advertising's effectiveness by keeping an eye on what actions people take on your website.
In a nutshell, the pixel is a few code lines from Facebook that you need to copy and paste on the header section of your website.
To start taking advantage of FB pixel, all you need to do is place a code on your website. Once you place the given code on your website, it will start collecting data, and it will begin tracking conversions from your Facebook ads.
Using this, you can build your target audiences and start remarketing about your business to people who have already taken some actions on your website. This way, you can understand your visitors' behavior and start preparing a marketing strategy that will fit the work best as per website visitors’ behavior.
Reasons You Should Use The Facebook Pixel
If you are considering Facebook advertising for your business, pixel tracking can help you in so many ways. Here are some significant benefits of the Facebook pixel:
A better understanding of the audience
The success of any marketing campaign is highly based on how effective is the audience targeting. By targeting the right audience, you can get the most out of your advertising campaign, even with a minimum budget. With the help of FB pixel, you can understand the behavior and actions of your audience. By getting an understanding of your audience, you can enhance the effectiveness of your ad campaign.
Retargeting is something that is utilized by many pro marketers out there for their ad campaigns. After you visit any website or view any product, you must have noticed you start seeing ads on Facebook for that website or product. That’s nothing but retargeting. Using Facebook pixel, you can retarget people who have already visited your website.
Creating and targeting custom audiences is the best way to drive better conversion to the Facebook marketing campaign. By installing Facebook pixel on your website, you can create a custom audience for targeting people who have visited certain pages on your website or people who have spent a certain amount of time on your website or even people who have purchased something from your website.
When it comes to expanding the audiences, creating lookalike audiences is the best method. A lookalike audience means people who share the same interests and likes to those who have previously visited your website.
In short, Facebook pixel can play a significant role in your marketing strategy. Just installing the code on your website won’t be enough; you also need to have an idea about the right way of using it.